The Food and Drug Administration (FDA) has proposed a new front-of-package (FOP) labeling rule (link) aimed at helping consumers make healthier food choices quickly and easily. This “Nutrition Info box,” a black-and-white design, will display levels of saturated fat, sodium, and added sugars, categorized as “Low,” “Med,” or “High,” along with the percent Daily Value for each nutrient.
Based on extensive research involving nearly 10,000 U.S. adults, this initiative seeks to complement the existing Nutrition Facts label and simplify decision-making for shoppers. If finalized, large manufacturers would have three years to comply, while smaller businesses (less than $10 million in annual food sales) would have four.
The FDA anticipates this measure will empower consumers, encourage healthier product formulations, and contribute to reducing chronic diseases like heart disease, diabetes, and obesity.
Public comments on the proposal are open until May 16, 2025.
This new label is designed to complement the existing Nutrition Facts label found on the back of food packages, providing a more accessible and quick-reference guide for consumers.
FDA Commissioner Robert M. Califf, M.D., emphasized the importance of this proposal, stating, “It is time we make it easier for consumers to glance, grab and go. Adding front-of-package nutrition labeling to most packaged foods would do that.”